TRUENORTH was founded in Seattle, WA in 1993, where it maintains its’ headquarters and design studio. Driven by innovation, True North was founded to create the finest equipment available. We didn’t just focus on incremental improvements, but on radically improving the status quo. We began with lumbar packs and then proceeded to specialty packs and apparel with the same single-minded obsession for creating the most comfortable, best functioning, and highest quality gear available.