Vallfirest is entering a new phase focused on scaling with stronger operational discipline.
We are pleased to announce that Francesc Gomez (Frank) has joined as Corporate CEO, bringing extensive experience in building scalable and high-performance organizations.
Together with Javier Baena as Founder & Executive Chairman, this leadership structure combines vision with execution to support Vallfirest’s next stage of growth.
Discover more about Frank and his approach here:
Background & experience
I have spent most of my career leading operations and building organizations that need to scale efficiently across different markets.
My focus has always been on linking strategy with execution: ensuring that growth is not only fast, but also sustainable and well-managed.
I have worked in environments where operational discipline, decision-making clarity, and accountability were critical to delivering results. That experience is what I bring to Vallfirest at this stage of its development.
What attracted you to Vallfirest
What attracted me to Vallfirest is the combination of purpose, product, and ambition.
The company operates in a critical sector, supporting wildfire professionals worldwide, and has built a strong reputation through innovation and close collaboration with its customers.
At the same time, Vallfirest is at a point where it can scale significantly. Being part of that transition — from a fast-growing company to a more structured and globally scalable organization — is a very exciting challenge.
Biggest operational challenge in the sector
The biggest operational challenge in the wildfire sector is balancing speed and reliability at scale.
Customers often operate in urgent and unpredictable environments, which requires fast response and high flexibility. At the same time, they rely on equipment that must be extremely reliable.
As the sector evolves globally, companies need to be able to scale their operations while maintaining consistency, quality, and responsiveness. That is where operational excellence becomes a truly competitive advantage.
How will you strengthen operations
My priority is to ensure that Vallfirest can scale its growth with more consistency and control.
This means strengthening decision-making processes, increasing visibility on performance and margins, and reinforcing accountability across the organization.
It is not about adding complexity, but about creating clarity: knowing what to prioritize, where to allocate resources, and how to execute in a more structured way.
By doing so, we will be able to grow faster, reduce inefficiencies, and continue delivering high-quality solutions to our customers.
Innovations that impressed you
What impressed me the most was Vallfirest’s ability to combine innovation with real operational impact.
Products like the Water Hog or the different integrated wildfire solutions are not just innovative concepts; they are designed to solve real challenges faced by professionals in the field.
This strong connection between engineering, field experience and customer needs is a key strength that we must continue to develop as we grow.
How you and Javier will work together
Javier has built a very strong company with a clear vision and deep understanding of the sector.
Our roles are highly complementary. Javier will continue focusing on long-term strategy, innovation, and market vision, while I focus on strengthening operations, execution, and scalability.
Together, this combination allows Vallfirest to keep its entrepreneurial spirit while building the structure needed to support its next phase of growth.
Our focus is simple: to ensure that every step forward creates long-term value for our customers, partners, and the organization.
We are excited about this new chapter at Vallfirest and confident that under the combined leadership of Javier Baena as Founder & Executive Chairman and Frank Gomez as Corporate CEO, the company will continue to innovate, strengthen its operations, and support the wildfire community worldwide. We invite you to join us on this journey and stay connected for updates on our latest initiatives and solutions.
